International Trade & Marketing

Home >Academic Info >Global Business >International Trade & Marketing

International Trade & Marketing

A Bachelors degree of Global Business in International Trade and Marketing, equips graduates with the essential business skills and global mind set required for success in the 21st century. The global International Trade and Marketing track was created in direct response to the growing need within Korea and abroad for highly skilled professionals with the English language skills and management training to help organizations succeed in the global marketplace. Thus, the degree will equip students with the ability to manage, analyze and interpret the complex nature of global organizations, by studying diverse interlinked fields including management, economics, marketing, finance, technology, trade and culture. Therefore, our graduates are in high demand for employment across diverse range of well known Korean and International organizations, such as Samsung, Bosch, COSCO, Asiana Airlines and UPS. In addition the International Trade and Marketing track places strong emphasis on practical business experience through internships, case studies and simulations to develop innovative multicultural problem-solvers, equipped with the critical applied abilities to become the next generation of global business leaders.

Principles of Management

This course aims to introduce students to these basic management concepts: The nature and meaning of management, work and work organization influence of changing technology on management processes and practices; the motivation of people to achieve organizational objectives; social relations in the work place; organizational culture and control; conflict, its regulation and management; cross-cultural dimensions; global trends.


The main aim of this course is to provide an understanding of Microeconomics. The course will cover the theory of consumer choice, the theory of the firm, market power and market structure. We will examine firm behavior (firm pricing, strategies such as entry deterrence and advertising) in these markets. Students will also be exposed to new developments in the field of Microeconomics which have now come to assume a central role, such as, game theory and the strategic interactions between firms and pricing with market power.

Presentation Skills

  This course aims to develop students’ communication and language skills in order to plan and deliver an effective presentation. Students will be taken systematically through the key stages of giving presentations, from planning and introducing to concluding and handling questions. Additionally, students will experience not only how to give an effective presentation, but also how to become an effective listener.

Multi-cultural Perspectives

This course explores the influence of multi-culturalism on the field of globalized business, focusing on the complexity and dynamism of the multicultural perspectives. Various uses of the term culture are addressed. The pervasive influence of culture through the very assumptions underlying one's thinking makes the multi-cultura l perspective an important factor for globalization.

Business Statistics

This course introduces statistics as a tool for dealing with information in quantitative form. Students will learn statistical skills that will contribute effectively to management and policy formation. Students will be able to distinguish between different types of data and data collection options, describe data sets by graphical or numeric methods, correctly interpret tables and graphs, discuss basic statistical concepts such as variability, covariance/correlation, statistical independence, confidence intervals, hypotheses testing and p-values, and perform basic data analysis including data modeling using regression and understand the connection between statistics and good business practice. In addition, they will be able to use statistical software package and/or statistics add-in, focus on analysis of business data, and present their statistical findings effectively.

Principles of Marketing

This course is designed to introduce students to the fundamentals of contemporary marketing through the discussion of theoretical and practical aspects of modern marketing management and application of marketing principles to a real-world case. Students will learn the basic concepts of the marketing definition, consumer behavior, and the principal marketing functions: strategy, product development, branding, pricing, distribution, communication, research, and planning.

Introduction to Management Information System

The purpose of this course is to provide the fundamentals associated with the management of information technology in a business enterprise. These fundamentals are business concepts in which the influence of information technology has caused change or brought about new concepts. Special emphasis will be placed on understanding the managerial issues that are relevant to usage of computers. The student will be given problems isolating these issues and will be asked to propose solutions with alternatives.

Organizational Behavior

This subject will provide an introduction to basic individual and group processes, as they affect people in organizations. Major theories and models in key areas of organizational behavior will be examined; including group dynamics, motivation, stress, communication, conflict, power, strategy, structure, and change management.

Principles of Accounting

There are two parts to this course: the first part of the course teaches participants to prepare and analyze the three main financial accounting statements - the balance sheet, the income statement and the cash flow statement. The second part introduces students to the production and use of financial information for the management of a business and for making long-term financial decisions.

Introduction to Media

 This course is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of media. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, performance, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. This course will focus on issues of network culture and media convergence, addressing such subjects as Intellectual Property, peer2peer authoring, blogging, and game modification.

Global Business Ethics

This course introduces ethical issues and dilemmas concerning various aspects of business and management, and provides a foundation of ethical concepts and a wide range of perspectives that are relevant to resolving and preventing such problems. Topics include ethics in business, using ethical principles in business, why things go wrong, establishing ethical safeguards, ethics in the marketplace, ethical issues related to investors and stockholders, ethics of consumer protection and marketing, and ethical issues related to employment.

International Trade

This course will review the theoretical literature on international trade in the following areas: the positive theory of international trade, the instruments of trade policy, tariffs and retaliation, monopolistic competition and international trade, intra-industry trade under Cournot Oligopoly, strategic trade policy, the political economy of trade policy, international economic integration. Students will be provided with analytical tools for the interpretation and assessment of international trade policies and international economic institutions.


The aim of this course is to provide an understanding of the theoretical foundations of macroeconomics. The course covers (a) the major macroeconomic markets: the goods, money and labor markets and the external sector, and their constituent functions including the consumption function, saving function, investment function, money-demand function, money supply, etc, (b) macroeconomic models: real business cycle models and Keynesian business cycle models in closed and open economies, (c) macroeconomic policy issues, and (d) aspects of growth theory.

Electronic Commerce

This course provides tools, skills, and an understanding of technology, business concepts and issues that surround the emergence of electronic commerce on the Internet. The emphasis of the course is on that part of the Internet known as the World Wide Web (WWW). In addition to acquiring basic skills for navigating the Internet and creating an electronic presence on the WWW, the student will develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution, and electronic collaboration. We also explore several of the problems surrounding electronic commerce such as security - authentication, privacy – encryption, safeguarding of intellectual property rights, acceptable use policies, and legal liabilities.

Corporate Finance

 The course in corporate finance describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments, create for shareholders by planning and managing the transformation of a set of inputs (human labor, raw materials, and technology) into a more highly valued set of outputs, and develop strategies for meeting the claims of financial market participants who are sought as financiers (and, therefore, residual claimants to the cash flows/surplus value of) such investments. Thus, the course provides students with a basic analytical framework for understanding how the various struggles over corporate surplus value (in the form of cash flows) may be understood and resolved.

Productoin & Operations Management

This course focuses on providing students with a sound understanding of the processes by which market attractiveness is assessed, and the consequences of choice. It will assess the various methods and process by which companies enter various markets, and implications thereof. To provide students with a sound understanding of the major business/corporate challenges faced by companies, the reasons for these challenges, and the strategic options and responses available.

Global Entrepreneurship

This course provides skills and knowledge for starting, launching and managing a new technology firm. Major topics are: technology entrepreneurship (what technology entrepreneurship is, who a technology entrepreneur is, cognitive foundations of technology entrepreneurship, and entrepreneurial opportunities in high technology industry); processes of starting a new technology firm (how to write a business plan to acquire resources and capabilities needed for launching a new technology firm); and skills for managing a new technology firm (management, accounting, marketing and operational skills).

Global Business Strategy

This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. An orientation on the technological and global outlook is highlighted as it shows significant emerging trends in strategic management. The course provides the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.

Human Resource Management

This course provides an overview of the main elements of human resource management and employee relations. It considers the implications of HRM in the management of employees within organizations. Students will have the insights into the nature of HRM and employee relations in contemporary organizations, an understanding of the key processes and practices in HRM, and an understanding of the role of the HR function.

Technology & Innovation Management

This course introduces students to the basic concepts of managing innovation and new product design and development in high technology firms. Major topics include: how the innovation process works (new product design and development in technology firms, open source vs. proprietary innovations in technology firms); and organizing and managing innovation within existing technology firms (R&D management in technology firms).

Managerial Economics

The course covers microeconomic concepts relevant to managerial decision-making. Topics include demand and supply analysis, consumer demand theory, forecasting, production and cost analysis, market structure, risk analysis and regulatory theory. Applications, including simulation, are used for an understanding of the economic tools and their potential use for solving real-world problems.

Global Marketig

The course introduces the student to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the practice of international marketing both domestically and internationally.

Managerial Accounting

This course is the study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered.

International Business Negotiation

This course focuses on experiential learning and role-playing simulations in international business negotiations. The course covers the basic elements and skills in cross cultural communications through assigned readings, videos and class discussions. Students participate in a number of interactive sessions that involve assigned roles in business negotiation simulations.

Financial Investment

This course examines the characteristics of financial instruments and markets and presents the major techniques for fixed income, derivative and equity analysis. This course begins with a general overview of financial markets and instruments followed by an evaluation of portfolio theory and market efficiency. Fixed income and derivative security analysis include bond valuation technique, forward, future and option contracts. Equity analysis includes economics, stock market, industry and company analysis, with consideration given to valuation of equity securities.

Business Communication

  Introduction to various types of professional communication, both written and oral. Students practice skills in communication styles such as memos, email, research reports, proposals, presentations, and interviews. Class activities will emphasize communication in real-world business situations and enable students to begin developing their ability to write and speak effectively in the workplace.

Advanced Business & Technical Writing

This course teaches students the rhetorical principles and writing practices necessary for producing effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, industry, and society at large. The course and its principles are grounded in rhetorical theory and informed by current research in professional writing. The course teaches the rhetorical principles that help students shape their business writing ethically, for multiple audiences, in a variety of professional situations.

MICE Management

This course focuss on political, economic, cultural, technological, legal, competitive and other forces bearing on multinational corporations in foreign environments and among those environments. Case histories concerned with each of these forces are discussed, with emphasis on problem-solving using alternate courses of action developed by the student. The course also focuses on head office management of multiple foreign operations, emphasizing those controllable and uncontrollable factors requiring management attention.

Multinational Corporation Management


Organizational Leadership

The course presents leadership and management theories/concepts that have emerged over the past several decades. It provides students the opportunity to apply these theories through case analysis and to enhance personal skill development through self-assessment exercises. Included in the course are identification of current leaders and leadership as well as contemporary perspectives on ethics, networking, coaching, organizational culture, diversity, learning organizations, strategic leadership, and crisis leadership.

International Trade Law

This is an Introduction to the trade-related laws and regulations of Korea, and international regulations and customs. Introduction to the legal system as it affects business activities. Business formation, organization of a firm, and legal aspect of operating a firm is discussed. In addition, principles of the law of contracts, agency relationships are discussed and analyzed through the use of the Uniform Commercial Code, cases and problems. Emphasis is upon the law and business relationships.

International Trade Practices

 This course is designed to develop the student’s core understanding of International Trade Practice. Students gain skills in the practical aspects of importing, exporting and marketing products for International Markets. The focus is on the application of international trade customs, terms and conditions in international trade contracts, international trade negotiation and execution

Contemporary International Business Issues

This course intends to introduce students to current research on contemporary internaitonal business issues and questions. Students will be expected to read, understand, and critically evaluate research and analysis on contemporary issues and demonstrate an understanding of how research and analysis affect proposed solutions or responses to these issues or questions.

International Logistice Management

This course will lead students for the identification of the principles and practices involved in international distribution systems including the multinational corporation and other types of global companies. Attention to global strategic planning, production, supply, manpower/labor, geography, business communications, cultural, political, and legal issues affecting global distribution and firm/host relationships.

International Finance

This course will examine the causes and consequences of exchange rate and interest rate fluctuations. It will explore a variety of analytical frameworks which set out to explain and predict persistent exchange rate volatility and examine some of the consequences and applications of these findings to international financial management. In this course, we will examine the international financial environment: international flow of funds, international financial markets, exchange rate determination and currency derivatives. We will also discuss exchange rate risk management, relationship among exchange rate, interest rate and inflation, and long and short term asset and liability management including trade financing, other short-term financing, and international cash management.

Consumer Behavior

 This course introduces students to the influence that consumer behaviour has on marketing activities. Students will apply theoretical concepts to marketing strategies and decision making. Topics include consumer and marketing segments, environmental influences, individual determinants, decision processes, and information research and evaluation.

Quantitative Analysis for Business

  This course is designed to prepare students with a set of tools to meet the challenges of today's business environment. This course is about statistics and covers various topical areas spanning from descriptive statistics to inferential statistics. In addition, the course will stress the use of computer software, such as Stata, to analyze data and perform statistical operations.

International Trade Financial System

This course focuses on the economics and financial systems, mechanisms and emerging issues in an increasingly globalised economy. The key factors and impacts associated with this international phenomenon are studied, along with the management and policy responses of governments and business. Students develop an understanding of the complex nature of economics in the international environment and its close relationship with financial management firms.

Business Research Methods

The aim of this course is to evaluate a range of research approaches and methodologies relevant to the analysis, critique and understanding of international business. Students are encouraged to use a critical and analytical approach to contemporary issues in business. This course helps students prepare for work on a research project with particular reference to theoretical contexts, choice of method, and use of information sources.

International Business

This course builds appropriate confidence, vocabulary, personal presence to function effectively in a professional environment and project a global image of professionalism and credibility. Students will learn and practice the basic categories and rules of protocol and etiquette. The goal is to provide students with the knowledge and skills that will be useful in professional and social contacts in diplomacy and business.

FTA & Business Strategy

This course is to train students into professionals with expertise in free trade and regional integration. FTA or similar ones, such as Strategic Partnership agreements, is now increasing in its number so that participating economies can get more benefits form opening their markets. Under the circumstances, international businesses can now utilize higher levels of accessability to other markets. Students will discuss how firms can utilize the situation.

Asian Economy

This course will provide an overview of China’s role in the East Asian economy and the economic interdependencies that characterize the region. Current challenges of China and the East Asian economies will be given particular attention. Students will obtain a good overview of the development trajectories and models of East Asian economies, as well as the major challenges confronting China and the East Asian economies. Students will be also introduced to relevant economic concepts. Previous knowledge of East Asian economies is not required. Particular emphasis will be put on developing students' presentation skills, with class feedback after each presentation.

Chinese Politics & Governance

This course helps students understand some of the key politics underlying developments and crises in China. It focuses on themes and principles underlying the evolution of Chinese politics, economy and society in the People's Republic. We examine the nature of China's communist party-state political system, the aims, rise and fall of Maoism, and the reasons behind and the nature of the 1978 post-Mao Zedong economic reforms. These changes have allowed China to develop into the rapidly rising economic power it is today while the reforms have also allowed China to be increasingly influential on the world stage. In addition, we discuss some of the current key issues and problems arising from the success of China's development strategies.

Doing Business in Aisa

 This course includes a sequence of new field cases, ranging from internet startups to revitalized SOEs, across a wide range of geographical and product markets. A new series of technical notes address the cultural, economic, political, labor, resource and environmental contexts that shape the business environment. Through cases, notes, discussion, and research, students explore the opportunities and risks of international and Chinese business in China and other Asian economies, and the outward expansion of Chinese firms.

Asian Business Project

This course offers students' chances to deal with real business topics facing firms who are doing their business with Asian companies. Through on-site work a group of students will provide a solution to business needs of the sponsoring organization. The projects will be offered from the domains of information systems or operations management. In the process of completing the projects, students will gain practical skills in group dynamics, public presentation skills, project management, and business behaviour.

Asian Business Case Studies

Summaries of real-life business scenarios or fictitious accounts of a business situation or dilemma. The links on this course relate to both types of business cases. Case studies enable students to analyse business issues from a variety of perspectives and apply research and problem solving skills. Business case studies can illustrate business theory studied in class and show the application of theory.